Social networks ‘allow firms to enhance their communication’
Businesses have been advised that social networks could prove "extremely valuable assets" to all members of staff if integrated into the workplace.This is the view of Tim Gibbon, director at communications consultancy Elemental, who pointed out that both employees and companies can benefit by taking advantage of portals such as Facebook and Google+.
For example, the expert acknowledged that online resources can allow a business to build a stronger base with their customers, as well as get across promotional activities more effectively.
"It's another platform to reach a variety of stakeholders - associations, partners, peers et cetera - and obviously customers directly," Mr Gibbon added.
The message comes soon after a poll of 100 HR directors across the UK by The London School of English revealed that only 23 per cent of them are offering training to allow staff to gain a better grasp on the need to have a good cultural understanding of their trading partners.
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Posted by Wayne Bly
